Flyer distribution has proven reliable and impactful as a way for people to connect with their audience. A well-planned flyer distribution campaign can be a highly effective marketing strategy, especially when combined with other tactics.
Flyers are easy to create, budget-friendly, and a great way to get your brand noticed. If you’re ready to explore how flyer distribution can elevate your marketing efforts, read on! We’ll guide you through everything you need to know to launch a successful campaign and why this is a channel you should invest in.
At Bext Marketing, we believe flyer distribution in Nigeria works, especially when partnered with digital tactics. As the No. 1 flyer distribution agency in Ibadan, we’ve repeatedly seen how strategic offline campaigns build real engagement and ROI.
What is flyer distribution?
Flyer distribution is a traditional, offline marketing method involving printed materials handed directly to your ideal audience—on the street, at events, or door‑to‑door.
Businesses of all sizes favor flyer advertising for its affordability and effectiveness in attracting attention. Though it can seem outdated with the rise of digital marketing, offline marketing tactics like flyering are a refreshing way to stand out, providing accessibility and personal connection that many digital strategies lack.
At Bext Marketing, we offer:
- Hand-to-hand street distribution in high-footfall areas
- Door‑to‑door drops in certain neighborhoods
- Booth-based handouts during festivals, concerts, and campus activations
Types of flyer distribution
How you want to distribute flyers depends on how you want to reach people, and this should be based on a wealth of market research. There are multiple flyer marketing channels, each with its benefits. Here we’ll outline some of the main types of flyer distribution.
1. Hand-to-hand flyer distribution
Hand-to-hand flyer distribution is a direct promotional strategy where materials are distributed directly to the target audience. The goal is to create a personalized marketing experience, raising awareness and interest in a product or service.
So, where are the best places to distribute flyers? A company promoting a local music festival, for example, might run a flyering campaign to engage the community. Distributors can directly target music enthusiasts, answer questions, and provide details about bands, amenities, and activities. By creating this face-to-face, personalized connection, the customer’s interest is piqued, and the likelihood of them attending increases.
Our teams engage in busy hubs—like Dugbe, Mokola roundabout, Sango/Eleyele, Iwo road/Gate, UI, etc —handing flyers with friendly interaction and campaign insights. Ideal for product launches, events, or promotions.
2. Door-to-door drops
Door-to-door, or door drop distribution, involves visiting homes or businesses to promote a product or service. This approach is designed to reach potential customers who might be inaccessible through other channels, offering a personal touch that sets it apart.
According to the DMA, more than any other marketing channel, 89% of consumers recall receiving door-to-door mailings. Also, 45% keep these materials, often pinning them up or storing them in the kitchen.
While this channel is effective, it’s important to note that it may not always be well-received, so it is vital to respect privacy and follow local regulations. Targeted drops within gated estates, residential groups, or businesses are great for local services, SME promos, and offers.
3. Booth or event distribution
On-site distribution at high-attendance events (cultural festivals, university expos, concerts), with ambassadors on-brand and flyers tailored to the theme.
Why flyer distribution in Nigeria works
Many view offline marketing as outdated in a digital world, but this assumption is incorrect. Flyer advertising remains effective as it offers several benefits for businesses, organizations, or events looking to reach a local audience or promote a product. Here are some of the key advantages:
1. Cost-effective
Compared to other forms of advertising like TV, radio, or digital ads, flyer distribution is relatively inexpensive, making it an ideal choice for small businesses and startups. With proper targeting, flyer distribution can yield a high return on investment as it directly reaches potential customers.
Starting at ₦20–₦25 per flyer from Bext Marketing, you can start distributing your flyers.
2. Targeted audience reach
Flyers can be distributed in specific locations, targeting neighborhoods, areas with high foot traffic, or events where your ideal audience is most likely to be.
3. Increased brand awareness
Regular distribution of flyers helps increase brand awareness, especially for local businesses, as people see your message in their neighborhoods or places they frequent. Flyers can also help reinforce brand recognition with visually appealing designs and messaging.
4. Tangible and memorable
Physical flyers can make a more lasting impression compared to digital ads. People are more likely to remember a flyer they can touch and hold. In fact, research shows that door drops can be kept in a house for an average of 38 days. Unlike digital ads that might be ignored or overlooked, flyers often stand out and can be kept for future reference.
5. Direct call to action
Flyers provide a direct way to encourage immediate action, such as visiting a store, attending an event, or taking advantage of a promotion. Offering limited-time discounts, special offers, or exclusive deals on flyers can prompt a quick response from the audience.
6. Local focus
Flyer distribution is particularly effective for the food industry or businesses that serve a local area, as it allows them to specifically target their immediate community. For local events or promotions, flyers can be distributed at places where your target audience is already present.
7. Flexible design and messaging
Flyers allow for creative freedom in design and messaging, whether you want to convey information through visuals, text, or both. You can include various types of content, such as coupons, maps, or event schedules, which may be more engaging than standard online ads.
8. Wide reach
Flyers can reach a large number of people in a relatively short time, especially if distributed in busy locations like shopping centers, busy streets, or events with high attendance.
9. Measurable results
You can track the effectiveness of a flyer campaign by including a unique QR code, website link, or phone number on each flyer to measure how many responses or sales you receive. Flyers with discount codes, QR, or SMS prompts drive fast response.
10. Complementary to other marketing
Flyer distribution works well in combination with other forms of marketing, like digital marketing, social media, or TV ads, creating a comprehensive, multi-channel marketing strategy.
11. Personal touch
Distributing custom flyers in person (via hand-to-hand distribution or door drop delivery) allows for direct interaction with potential customers, fostering a personal connection that online ads lack. Face-to-face interactions build brand trust in local areas.
Tips for a successful flyer distribution campaign
1. Know your audience by defining the ideal demographic and then tailoring messaging to their preferences.
2. Choose your distribution types. Mix hand-to-hand, door drops, and event distribution.
3. Invest in tracking. Use promo codes (e.g., BEXT10), dedicated lines, and GPS-tracked ambassadors.
4. Your designs should have a clear brand message, captivating look, calls to action, and easy-to-scan QR codes.
5. Schedule wisely. Coordinate drops around local events, market days, or weekend traffic.
6. Monitor & optimize. At Bext Marketing, we deliver daily reports and campaign insights, allowing you to tweak for better ROI.
7. Follow-through. Use SMS/email to remind coupon users or event registrants.
How much does it cost to do flyer distribution in Ibadan?
1. Flyer Distribution — ₦25 per leaflet (Small-Medium reach)
Highly-targeted flyer distribution at chosen target locations.
- Scope of work plan
- Five-man team
- At least 2-5% Response Rate
- Permits
- Daily Reports
- GPS tracked
- MOQ: 1500 Leaflets Daily
- Option to Watch Live Stream
2. Flyer Distribution — ₦20 per leaflet (Larger reach)
Highly-targeted flyer distribution at chosen target locations. Distribute up to 10,000 flyers for very broad reach ‘Above The Line' Marketing
- We provide a Team of up to 20 distributors.
- Scope of work plan
- ≈ 1% Response Rate
- GPS Tracked
- Permits
- Daily Reports
- MOQ: 10,000 Leaflets in 72hrs
- Option to Watch Live Stream
3. Auto Ads — ₦150 per Ad
Stickers on Buses, Micras (taxi) & "Keke" NAPEPs
- Runs In Every Nook & Corner
- GPS Tracked
- Permits
- Daily Reports
- Minimum 100
- Option to Watch Live Stream
- In-Person Branding Strategy
- Target Prominent locations
4.Ransack Campus — ₦ 5 million
Highly-targeted full-service campus marketing for 10 Days; driving awareness among the youth in major Nigerian Universities. Brand activation activities for signing up a minimum of 1000 students at the busiest hangout spots, hostels, faculties, lecture theaters, religion centers at any campus of your choosing.
We will immerse your brand in entertainment, music and youth culture, creating stategic & tactical experience led campaigns to excite, shape opinion, boost penetration & promote sales.
- At least 5-10% Response RateStrategy & Scope Document.
- Human LED BillBoards
- GPS Tracked
- Campus Authority Permits
- Daily Reports
- Online Distribution, Twitter Trend & Instagram Marketing
- Design, Print & Share Flyers
- Option to Watch Live Stream
- Design, Print & Paste Stickers
- DJ Roadshow Music & Dancers
- In-Person Marketing Strategy
You choose your campaign size and we’ll tailor the team, tools, and timeline to your goals. Get started here.
Let Bext Marketing Agency Help You Reach Your Target Audience:
Flyer distribution remains a powerful cornerstone of local marketing in Ibadan. At Bext Marketing, our experience shows that combining offline precision, digital tracking, and personal brand interaction delivers and meets your brand campaign goals.
Ibadan is a city full of opportunities, and with the right marketing strategy, you can unlock its full potential. By targeting the most populated areas and using effective flyer distribution techniques, you can increase your chances of success and build a loyal customer base. Let Bext Marketing Agency help you take your marketing to the next level!
Contact Us:
Call – 09014308484 | 07037548065
WhatsApp – 07037548065
Mail: bextmarketing@gmail.com